With the emphasis on using social media to attract more business, the importance of regular blog posting could get overlooked. And while the quick rush of getting a reaction, share, or comment on your social media posts can feel great, a blog post is a more sustainable way to connect with your customers and create long-term relationships.
Here are four reasons why you shouldn’t discount your blog as an essential aspect of your marketing strategy:
Long-Form Content Is In Favor
While search engine algorithms are constantly changing, one constant thing is the value of high-quality content. For example, longer-form blog posts are more valuable to your readers, leading to longer times on-site, higher engagement with your brand, and better interactions over time.
New blog posts and fresh content give you the chance to be more topical and up-to-the-minute. Not to mention, new content can help with adding depth and equity to your online web presence. In addition, fresh blog content helps boost any search engine optimization efforts. For example, it can improve your site’s overall search engine results for longtail or local searches that are highly likely to convert into a sale.
Long-Form Content Builds Backlinks
Even using social media as part of your marketing strategy, the content you post there isn’t likely to have a long shelf life. With millions of users making updates, a social post can get buried quickly by other posts competing for eyeballs. By adding relevant long-form content to your blog, you’re creating an opportunity for others to link back to you.
Fresh backlinks to your business site are helpful for search engine optimization, which will help you get more free traffic over time. And if you share the new content on your social media platform, the link juice will continue to provide benefits even after the original post date of the content.
Become A Trusted Expert
Staying on top of your industry and sharing that information is not only beneficial for your customers. It provides a way to establish yourself as a trusted expert. When you can answer questions from potential or existing customers about topics relevant to your business, they will view you as a trustworthy and valuable resource.
Consistently producing high-quality content relevant to your industry creates opportunities for media attention, further promoting your expertise and increasing the likelihood of getting referrals and recommendations.
Provides Stronger Calls-to-Action
Blog posts are an excellent platform for adding calls to action to get your readers involved. Whether you want them to try out a product, share with friends and family members, or another preferred step, blogging can provide an easy way to pull them in.
The right call-to-action can drive up click-through rates, increase social sharing, and boost your brand’s overall influence with your audience. Which means you’ll see more results from the time and effort you put into writing a blog post.
As B2C marketers continue to focus on connecting with their customers emotionally, blog posts have become a go-to strategy.
By sharing stories and testimonials, you can create a rapport with your readers that goes well beyond the information they find in your product description or your customer reviews. And the human connection you build will help them trust and support your business when it comes time to make a purchase.
Keep Your Core Customers In The Loop
Don’t forget your business website is a central location to keep customers and potential clients informed about company news. That includes everything from product evolution to new services you offer and the occasional change in your policies or pricing structure.
Why not keep everyone informed with relevant content that provides updates on meaningful changes before you make any announcements via other third-party platforms and channels?
You Don’t Need To Quit Blogging – You Need A Hand!
As an active business owner, you might not have the time, know-how, or energy to regularly add fresh content to your blog. However, there is a way to reap the benefits of blogging without taking time away from running your business.
You need to delegate blogging to a professional website development company like Interactive Palette. Then, you choose the time and frequency of your blog posts, sit back, relax. Let us do the writing work for you.
Interactive Palette’s team of web marketing experts is available to get the extra organic website traffic boost your company needs to take your business to the next level.
Contact us at (781) 930-3199 or open up a Live Chat for more information on how we can help you add fresh content and reach out to new audiences with our customized blog writing services.