Website Maintenance: Stay Updated to Stay Connected

Your business website is one of the most essential pieces to your success, and so of course website maintenance should be of high priority to ensure that your website is functioning in the intended manner.

Have you ever noticed that every once in a while, your phone will prompt you to download the latest software update so as to make sure it is running as smooth as possible?  Think about your business website in the same exact way.  It is in constant need of updates and upgrades to ensure your clients have a pleasant user experience. Keeping up with your website maintenance is the most effective way to do this.

website maintenance

When you look at website maintenance, this can umbrella quite a few different topics…

There is no such thing as a one size fits all when it comes to what is most important to your business and website maintenance needs.  Depending on what type of business you are operating, your needs can vary quite a bit.  However, the essential pieces to stay on top of for any and all business types are as follows…

  • Security
  • Website Backups
  • Firewall Protection
  • Secure SSL Certificate

These 4 simple but highly important items are going to ensure that your company website is running as effectively and safely as possible.

How do you stay on top of these key items while simultaneously trying to run a business?

Luckily, we here at Interactive Palette are more than happy to assist you with these essential website maintenance items!  We have program packages in place that allow us to stay on top of your daily/weekly/monthly needs.

Here at Interactive Palette, we tend to work exclusively with WordPress.

WordPress is a free online service that assists with your business content management.  We are able to join forces with this massive online resource to create the most effective and enjoyable user experience for your clients.

WordPress has regular updates available to ensure that your website has the best security protocols in place.  When these updates are not performed, your website becomes much more liable for hackers to intrude and interfere with your client information.

Aside from the WordPress updates, you also want to pay close attention to what plugins you use on your business website.

These plugins are items that extend your website function along with giving the ability to add new functions to your interface.  There are endless options available when it comes to what plugins are going to be best suited for your specific website.

The process of choosing what plugins are best for your business can be a bit daunting due to all of these options, but you can rest assured knowing that we here at Interactive Palette are able to seamlessly choose the best fit for you and your specific needs.

The last thing you want is to download and use just any plugins because there are certain scenarios where you can essentially “break” your website, so it’s advised to consult with an expert before choosing the right plug in for your website.

Above all else, just remember that whether you tackle these items on your own or work with a professional – website maintenance is key to a successful business interface.

Always keep on top of your updates and plugins to ensure the most seamless customer experience along with providing the best safety for your clients when it comes to website security.

My team and I would love an opportunity to assist you with this essential part of your business, please contact us today to get more information on how we can do so!

About Kevin McNally

My background in design (BFA and MFA) combined with our savvy technology team means your site will have that all-important visual "wow" factor ... plus be user-friendly and easy-to-navigate. We use all the latest technology and best practices so every site is mobile-friendly, secure and, most importantly, scalable as your organization changes and grows. Once your site is complete, we offer e-mail and web hosting plus ongoing support in a variety of pricing packages.

Reach out directly to me about your website needs at kmcnally@interactivepalette.com.