When most people think about web design, they associate it with aesthetic appeal. After all, web design is a website’s visual layout and structure. However, it’s essential to notate there are multiple moving pieces behind the scenes – one of the reasons why web designers are so important in managing web content.
Why A Content Management System?
The content management system (CMS) is the backbone of any website. Therefore, it’s essential to have a user-friendly CMS that allows web designers to add or edit content efficiently.
WordPress is the CMS used by millions of business owners and website operators. WordPress is open source and free to use, but it’s also powerful and versatile – allowing web designers to create custom websites from scratch or customize existing templates.
Ideally, web design should be intuitive and make it easier for website visitors to find what they want. Web designers deeply understand the user journey and can create a site that integrates relevant content and an appealing aesthetic.
Web designers also have to consider the type of device visitors use and their browser type to ensure the website works correctly on any platform – whether it’s a laptop, tablet, or mobile phone. Fortunately, a responsive website design allows content to be displayed correctly on any device.
Optimized Website Pages
In addition to an optimized website layout, website owners must manage the content on individual pages. Doing so makes it easier for search engines to index a website, leading to higher rankings in organic search results. In addition, web designers have the technical know-how to optimize content and images so web crawlers and bots can parse and display the information correctly on any device or browser.
By ensuring every website page has content optimized for search engines, web designers can put the odds in favor of getting more organic website traffic from search engines, including Google, Bing, and Yahoo!
Additionally, they’ll make an effort to ensure the content on each page fits within the overall website theme and adds value to visitors.
For instance, business owners who offer eCommerce on their websites should have well-written descriptions for each product that includes as much information as possible about the item. For example, depending on the product, you might consist of dimensions, item weight, materials used, etc. This information can help optimize SEO for increased organic traffic, conversions, and sales.
Web designers have various tools to help them with content optimization, including keyword tracking software, HTML page structure validators, and more.
Web designers might contribute to content planning by helping develop a strategic plan for the website. This strategy could include topics, keywords, and other elements to help create an effective content marketing strategy.
Web designers might go the extra mile to create a content calendar that provides direction about upcoming posts, updates, or other content that needs adding. By doing keyword research, web designers can create content that anticipates user queries and helps lead to conversions.
By staying consistent and creating content that adds value to the website and helps with material for social sharing, web designers can help businesses build a powerful online presence that attracts more sales and leads.
Once all content is in place, the next step is monitoring the performance of each page. Here, web designers play a crucial role in understanding what content works and where website operators can improve.
Web designers can monitor website traffic in real-time using tools like Google Analytics to gather data and insights about the website performance and whether the content is resonating with visitors. By tracking user engagement, analytics analysis helps web designers identify areas of improvement and see what needs to be tweaked or removed altogether.
By leveraging data, web designers can make informed decisions about optimizing content to improve key metrics such as bounce rates, time on site, conversion events, and other website performance indicators.
Make A Favorable First Impression
First impressions are always the most important. By working with a web designer who understands the latest trends in website design and content, businesses can ensure they make a favorable first impression on their visitors.
If you require a website that is better than your competition and attracts more quality leads, Interactive Palette can help. Our expertise in creating an optimized layout, developing content that resonates with users and search engines, employing analytics analysis to improve content performance continually, and ensuring your website makes a favorable first impression with visitors supports business growth.