Mobile websites a growing trend to keep customers satisfied

It’s hard to imagine that as recently as a decade ago, a significant number of businesses did not have a website or, at best, maintained a meager online presence.

Without question, the Internet has transformed the way in which most people conduct commerce and gather information.

Today it is as much a staple of our daily lives as is the personal computer, making it vital for businesses to not only maintain a comprehensive website, but to keep even with advances in technology that will offer customers easy access to the information they desire.

A case in point is the sharp increase in the use of cell phones with Internet connection. The advent of so-called “smart phones” such as the iPhone or Blackberry has prompted those in the business of building and hosting mobile websites to explore new technological avenues, leading to the creation of “mobile web sites.”

In essence, a mobile website is a streamlined website, configured to easily fit a “smart phone” screen. This technology allows people easy access to information from their cell phones, something that consumers increasingly not only want, but expect. Anyone who has ever attempted to navigate through a traditional website from a smart phone can appreciate the need for streamlining the process.

Mobile-ready access to websites eliminates the sometimes tedious task of locating desired information by reducing complexity — customers don’t need to scroll through large text screens since information is organized by importance and formatted for relevance.

A “mobile” website is quicker to navigate than its full-sized counterpart would be. When a traditional website is optimized for use in a “smart phone” or alternative mobile platform it is redesigned to provide information quickly with just a few taps.

Moreover, a mobile website can save time spent on data entry; contact phone numbers, email addresses, and directions are immediately accessible by tapping. Think of what that means when, as a customer seeking information, all you need to do is tap and then another tap brings you directly to the phone number you want.

Regionally, applications for mobile websites have already been put into effect in an area hospital, with the incorporation of a “physician search” button. And a home inspection firm that does business throughout Massachusetts and Rhode Island has a “find an inspector” application for quick and simple contact.

The desire for such applications is certain to expand exponentially. The newspaper industry, for example, has increased its online presence, making it easier for readers to access articles and advertisers.

It is likely that newspapers will find that mobile web design is an advantageous way to maintain and increase their presence and value with readers and viewers.

This instant information evolution is also poised to make waves within the hospitality industry, as restaurants and hotels recognize the importance of mobile web design options for menu viewing and reservations.

Ultimately, mobile websites are a win-win for business owners and consumers — helping to deliver a business’s message and most compelling website content to current and potential customers with just a glance at their mobile phone screen.

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