Hey there, Kevin here, your trusted web design guru! Our company has been in the website design business for quite some time now, and we’ve seen this industry change significantly.
But today, it’s time to reflect and share some of the best tips and practices for successful WordPress website design and development.6
Understand Your Target Audience
Before composing code and choosing a template, you must understand the ideal audience you want to attract. What do visitors need? How do you use the web? Your design should cater to them: Why?
Accessibility – Everyone deserves to use your website, including those with visual, auditory, or physical disabilities. Designing with accessibility in mind (IE: accommodating colorblind users, providing alt text for images, ensuring keyboard navigability) helps you reach a larger audience, makes your company more “inclusive,” and helps website owners meet legal requirements across multiple industries.
Technical Compatibility – People access the internet using devices of all sizes and types. If your website only works well on one platform or with a specific browser, you risk alienating a significant portion of your audience. Make sure your site is responsive and compatible across various devices and browsers.
User Expectations – Internet users have certain expectations regarding how websites should work. For instance, they expect navigation menus to be near the top, links specified with an underline or a different color, and the company logo to link to the homepage. Following these conventions makes your site more user-friendly.
Cognitive Load – People don’t want to think harder than they have to when using a website. Keeping your design simple and intuitive reduces cognitive load, helping users accomplish their goals quickly and efficiently.
Readability – Choosing easily readable fonts, using simple language, and a responsive design layout all play a critical role in a readable website. If users have trouble reading your site for any reason, they will likely leave without taking action.
Cultural Considerations – Different cultures have different visual preferences and interpretations. If your audience spans multiple cultures, it’s essential to consider this in your design.
These considerations underline the importance of user-centered design, which focuses on the end user’s needs, wants, and better outcomes for the website owner.
Simplicity Is Key
Flashy websites with multiple bells and whistles look cool but can be a nightmare to navigate. Remember: less is more. Simplicity is not just about the aesthetic of your website. It’s about functionality, user-friendliness, and overall user experience. Let’s delve a little deeper:
Easy To Understand – A simple website design helps visitors grasp your content. If users don’t understand what to do or what your site is about, they might leave. Clear, concise language, relevant images, and a logical flow of information all contribute to a website that’s easy to understand.
Faster Load Times – The more elements on your webpage, the longer it will take to load. A slow website can frustrate users and cause them to abandon your site. Keeping your design simple and clutter-free helps ensure faster loading times.
Less Room For Errors – Websites with complicated features can break more easily. A simple design with less complexity can mean fewer things going wrong, less maintenance, and less frustration for you and your users.
Focused Message – With a simple design, you’re better able to control the narrative or message of your website. Users are not distracted by unnecessary elements and can better focus on what’s important: your content.
Easier Navigation – A simple design often means a straightforward navigation structure. Visitors need to find what they want in as few clicks as possible. Usually, this is achievable with a well-organized menu, clear labels for different sections, and prominent placement of critical pages.
Improved Conversions – With a clean layout and clear call-to-actions, users are more likely to complete an action, whether signing up for a newsletter, purchasing, or downloading a resource
So, when in doubt, keep it simple! A minimalist, user-friendly design often trumps a complex one filled with unnecessary extras.
Choose A Reliable Hosting Service
Your web presence is only as reliable as the hosting service. Ensure you choose a hosting provider known for reliability, uptime, and speed. Don’t be tempted by low prices at the expense of service quality.
Pick The Right Theme And Plugins
WordPress offers an expansive variety of themes and plugins, both free and paid, opening a world of opportunities for website development. WordPress Plugins can offer endless functionality to do almost anything you can imagine if publishing on the WordPress Platform.
Among the most helpful is Google Site Kit. Google Site Kit is a comprehensive one-stop solution for WordPress users to effectively manage and understand their website’s performance using Google tools. This plugin provides insights from multiple Google products, including Search Console, Analytics, AdSense, and PageSpeed Insights, all in one dashboard within your WordPress admin interface.
Site Kit provides authoritative and up-to-date metrics about how visitors discover and use your site, how your pages perform, and even how to monetize your content directly from the source. It’s an invaluable tool for anyone serious about maximizing their website’s potential.
Other widely embraced Plugins for web development include WooCommerce for ECommerce sites and SmartCrawl for guidance on search engine optimization.
Leave It In The Hands Of Professionals
Does all of this sound overwhelming? Well, it can be!
That’s why many people hire professional web designers – like yours, truly! Our web design professionals save time and stress by applying our experience to your project. We help you avoid common pitfalls and get your website up and running efficiently.
Remember, you’re not just building a website. You’re creating an online presence, a representation of your brand, and a place for your audience to engage with your offerings. Isn’t it worth getting professional help to ensure everything goes smoothly?
If you’re considering this route, our pros help you navigate the web design and development process, providing personalized, professional service that meets your unique needs. Request A No-Obligation Quote to start the conversation!