Whether you work directly in the marketing industry, or your job is to handle any facet of marketing for your company, the following list includes 10 great sites for you to save and visit frequently. Use them as a reference for research, or for added insight on how to improve marketing strategy and to stay up-to-date with marketing trends. Stay sharp in this marketing field and bookmark these 10 marketing research sources today.
1. Nielsen
Nielsen specializes in consumer media research on topics like the internet, TV, and app user behaviors. Maybe you’re someone who writes blog posts about social media behavior, or someone who needs to keep up with trends in your industry – if so, then Nielsen is a great source. They frequently put out new data that you can find in their Insights section that might be useful, such as:
- VIRTUAL EMPATHY: HOW 360-DEGREE VIDEO CAN BOOST THE EFFORTS OF NON-PROFITS
- A yearly Nielsen Social Media Report, which you can download for free after sharing contact information.
2. Bloomberg News – Technology
Bloomberg News is a great site for keeping up with what’s new in digital media. They publish business stories and data on a variety of topics like digital media news and global technology.
3. HubSpot
HubSpot is an inbound marketing and sales platform that publishes free marketing, sales and business technology data. They’re a great resource for all things marketing and you can subscribe to get the latest reports and surveys here: HubSpot Research
4. WordStream
WordStream publishes helpful marketing advice and original research regularly on their blog. They also provide online advertising software and tools, some of which are free with signup. Use resources like these:
5. comScore
comScore is a marketing and advertising research company that puts out data and insight into media and technology trends with a lot of focus on consumer habits. Their goal is to help marketers reach their audiences more effectively by providing insights that come in many forms – whitepapers, presentations, case studies, video, and more. Here is an example of what you can find:
- Understanding the Customer Journey: A Fast-Moving Consumer Goods Company Case Study
6. Social Media Examiner
Once a year, Social Media Examiner publishes the results of a social media marketing survey of over 5,000 marketers, which is a free resource for you if you signup and a valuable insight about how your peers use social media. Check it out here: Social Media Marketing Industry Report
7. TrackMaven
TrackMaven is a marketing analytics company that publishes a lot about its own practices and the practices of other content marketers. It’s a great resource for any company’s content marketer, and a great way to improve marketing strategy.
- 2016 Social Media Industry Index
8. dscout
This mobile research and analysis platform publishes excellent research about how people interact with mobile devices and apps – all things from user experience to how much we actually use our mobile devices.
9. BuzzSumo
Buzzsumo is a social analytics software and works to help users learn what content is shared and linked to the most. The research and resources on their blog can help any marketer create content that’s more likely to get shared or go viral. Here are some examples of what they offer:
- Why Picture List Posts Are The Perfect Viral Content Formula
- The Content That Gains Shares and Links on Medium: BuzzSumo Research
10. Fractl
Fractl is a marketing agency and they publish research about content marketing strategies like link building, writing and social media. This is a wonderful resource for anyone working with a digital marketing strategy for their company. Some useful things you can find here:
- Marketing to the Generations With Content
- Podcast episodes like this: Ask Amanda About Marketing – Episode 2: How to Do Content Marketing When You Don’t Have the Resources
Stay Sharp!
Keep these websites in mind and use them as a reference for research and as a source of insight for marketing strategy. Keep up-to-date with marketing trends and stay sharp in the marketing industry.
