Indeed, almost anyone can build a website or landing page. However, when you need to create a landing page that converts visitors into leads or customers, things can become a bit more complicated. So, let’s discuss some finer points of creating a high-converting landing page.
Website Speed
A study by Google showed that 53% of visitors abandon a website if it takes longer than 3 seconds to load. When converting visitors into sales, your site needs to respond quickly to user requests.
For instance, if you’re promoting an event, you want to ensure potential customers can quickly find the information they need. If your website or landing page loads slowly, you will likely lose potential customers.
If unsure of your website response times, you can use online tools to measure your website speed and see where you need to improve. A CDN (Content Delivery Network) can also help improve loading times for sites that rely heavily on images and video.
Layout And Design
The layout and design of your website or landing page can significantly affect whether visitors stay or leave. A well-designed site is straightforward to navigate and understand, making visitors more likely to stick around.
Design elements such as color, typography, and whitespace can influence a visitor’s experience. For example, using too many colors or fonts can be overwhelming and make your site difficult to navigate. On the other hand, a well-designed color scheme can help guide visitors through your site.
Your layout and design should be responsive and look good on all devices. With more consumers using mobile devices to browse internet websites, ensuring everyone can easily view your site on a phone or tablet is essential.
Website Content And Copy
The content on your website and landing pages need to be relevant, well-written, and applicable to your target audience.
In addition to being written persuasively, all content on your site or target landing page should be keyword-rich to help improve your site’s SEO and make it easier for potential customers to find you. However, stuffing your content with too many keywords will make it difficult to read and turn off potential customers.
It’s essential to strike a balance between keyword-rich content and well-written copy. When you hit that mix, you’ll be able to improve your website’s ranking in search engines and convert valuable website visitors into leads and customers.
Calls-To-Action
A call-to-action (CTA) is a button or link that encourages visitors to take a specific action. Among the most common and effective CTAs are subscribing to a newsletter, downloading an e-book, or purchasing. Your CTA should stand out on the landing page. Ideally, the text should be straightforward, telling visitors exactly what they need to do. For example, a CTA that says “Subscribe Now” is more effective than one that says “Sign Up For Our Newsletter.”
Your CTA should also lead to a relevant landing page. For example, if you’re promoting a free e-book, the CTA should take visitors to a form where they can enter their information in exchange for the e-book. If you’re selling a product, the CTA should take visitors to a product page where they get more details on the item and make a purchase.
Creating a compelling CTA is essential to converting visitors into leads or customers.
Lead Capture Forms
A lead capture form is a form that allows you to collect information from potential leads, such as their name, email address, and phone number.
For companies and businesses that sell larger ticket items or have a traditionally slower selling cycle, lead capture forms offer a way to collect information from interested parties so you can follow up with them later.
Website operators who offer products or services online can use lead capture forms to gather information from potential customers who may not be ready to purchase. Your marketing team can then use this information to create targeted marketing campaigns and improve the chances of making a sale.
You can turn leads into customers by nurturing leads with targeted content and offers.
Live Chat Support
Live chat support is a way to provide customer service and answer questions in real-time.
You can quickly address potential customers’ concerns or questions with live chat support, which can minimize abandoned shopping carts and boost the likelihood of closing a sale.
In addition, live chat support can help you qualify leads. For example, if a visitor asks many questions about your products or services, they may be ready to make a purchase.
Alternatively, visitors may not be ready to buy if they ask fundamental questions about your industry or company. You can quickly identify potential customers in their buyer’s journey by providing live chat support and the needed information to move forward.
To help streamline operations and manage costs, setting up chatbots to answer common questions such as product availability, shipping times, and return policy can be beneficial. Additionally, the chatbot can route the chat to the next available customer service representative if the visitor requires further assistance.
User Experience
User experience (UX) refers to how easy it is for visitors to use your website. A good UX means visitors can easily find what they’re looking for and navigate your site without any trouble.
A poor UX can lead to frustration and confusion. Visitors may give up and leave your landing page or website without taking action, such as subscribing to your newsletter or making a purchase.
You can improve your UX by ensuring your website is well-designed and easy to navigate.
Summing Things Up
We hope these secrets to a high converting landing page have been helpful. If you could use a hand to implement any of these strategies, our team at Interactive Palette would be happy to help you improve your website’s conversion rate. Don’t hesitate to get in touch with us to start the conversation.
