Web Design for Event Venues
When management at LaFrance Hospitality Company recognized the need for a website specific to their wedding, special events and restaurant divisions, they turned to Interactive Palette and can now boast a site “that reflects what we have to offer and captures our audience’s attention on their first visit.”
“Kevin McNally and his team have been our ‘go-to’ website design company for some time and did a fantastic job re-creating our LaFrance Hospitality Company website a few years ago in addition to designing a site for our newest event and conference center,” said Merideth Milliner, Marketing Manager at LaFrance Hospitality Company. “Initially, we thought we would need to find a designer with an extensive background designing for the wedding and events industry; however we asked Kevin and his team to come up with a sample design before exploring opportunities and we were very happy with the result.”
That successful result is Events by LHC, a site designed to capture the attention of brides and grooms; the homepage features wedding photos, leaving “no doubt that you are in the right place.” On the restaurant side of the website, menus are easily accessible, making it quick and easy for a client to locate what they are looking for as soon as they enter the site. In addition to the design, Interactive Palette provides hosting for Events by LHC and its live blog. Events by LHC was a definite collaborative effort between LaFrance Hospitality and Interactive Palette, with “Kevin and his incredible crew just great about communicating throughout the process.”
“After the initial design was agreed upon, we were able to log into SilverStripe and make edits while Interactive Palette built and developed the website, so if anyone within our organization had a question we could easily ask,” said Milliner. “It was comforting to be on the same page throughout the process.”
Events by LHC has attracted “great traffic and comments so far” and is an effective means for LaFrance Hospitality Company to promote its wedding, events and restaurant divisions.
“One of our primary struggles is how to market each property separately to allow them to have their own identity while at the same time market as a wedding group; this website does a great job of finding a balance between the two,” said Milliner.