When principals at Friendship Yacht Company recognized the need for a new website design and the ability to manage content internally, it didn’t take them long to hire RI web design company Interactive Palette to do the job…and they're glad they did.
"We interviewed a couple other companies, but since we had knowledge of the team at Interactive Palette and the excellent work they do, it was an easy choice," said Courtney van Beuren, Marketing Coordinator with Friendship Yacht Company, located in Portsmouth, RI.
"We liked our old site, but knew we were ready for a complete update," said van Beuren, noting that the firm's former website relied significantly on the use of Flash and “was not picked up by Google searches."
Interactive Palette came to the rescue, converting the existing website from counterproductive Flash usage into a streamlined and search engine friendly site.
Friendship Yacht Company is considered among the world's elite designers of large custom sailing yachts, and needed a website to reflect its sophisticated style. The design features a dynamic photo gallery where projects completed by Friendship Yacht Company can be attractively displayed.
"Photos and images are vital to our website and Kevin McNally and his team really came through with a large photo gallery that bursts with crisp colors and vivid images," said van Beuren.
The completely redesigned website further showcases the Log Book -- a blog where staff members share tips, stories, information and experiences and invite guest writers to "join the conversation."
Interactive Palette also installed a Content Management System to allow administrative staff the ability to edit content, add pages, upload images and PDFs and make other changes as needed. The CMS is complete with a new dynamic menu system and site-wide search capability, leveraging the website’s search engine optimization to increase web traffic.
"Having the ability to update information in-house is so important and the training provided by Kevin and his staff made it easy to grasp," said van Beuren. "They were patient, made it completely painless and we have quickly become accustomed to making changes with this great software."
The new website has drawn "fantastic response from clients, friends and family," said van Beuren. "We're very pleased with the website Interactive Palette has created for us; it is a visually appealing site, allows us to maintain fresh content and we are certain it will be a pleasure for all our visitors."