It didn’t take long for Ed Loughran to realize that a web site created for his business a year earlier “was not the way I wanted to go.”
“It wasn’t aesthetically pleasing, was formatted in a skeletal fashion, the photos were too small and in short didn’t enhance the work we do,” said Loughran, owner of Charles River Wine Cellars, based in Wellesley Hills, MA, a company that designs and builds custom wine cellars, wine tasting rooms, custom bars, home theaters and game rooms.
Loughran began thumbing through trade magazines to “get an idea of the web sites I liked” and stopped looking when he set his eyes on the Friendship Yacht web site.
“That was what I wanted my site to look like,” said Loughran. “I scrolled down to the name of the web designer and called Interactive Palette.”
An initial phone conference with Kevin McNally further made a believer out of Loughran, who noted that “Kevin was spot on regarding what I hoped to accomplish.”
The Interactive Palette team went into action, providing the Charles River web site (www.charlesriverwinecellars.com) with a photo gallery, vibrant color treatment, content organization, improved ornamentation and a Content Management System that allows Loughran to easily update content and add photos of completed projects.
Inasmuch as a “picture is worth a thousand words” the totally revamped web site showcases Charles River Wine Cellars’ original design and renovation work photographically.
The site is also standardized to accommodate modern browsers, including the iPad, iPhone and all other mobile devices; it is also compatible with Internet Explorer 7 and 8.
Throughout the design process, McNally provided a detailed schedule, with all thresholds met.
“In fact, I believe everything was completed and delivered a week or two early,” according to Loughran.
“There is a totally different feel to the site – it is completely customized and has a full, rich essence,” he continued. “The feedback received from visitors has been tremendous and as for me, well, it is everything I hoped it would be.”