Whether you’ve just graduated, or whether you’ve navigated the professional world for a while, you know you need to have a professional profile on LinkedIn. As you are undoubtedly aware, social media has definitely replaced the Sunday want-ads when it comes to finding the right job. If you are not on LinkedIn, you are missing important career opportunities. The same can be said by not having an optimized LinkedIn business page.
Recruiters and HR managers are not the only people that depend on LinkedIn when searching to fill jobs. Potential customers are searching via LinkedIn to find out more about a given company. Having a stand-out LinkedIn company page not only comes across as being very professional in a professional space, but also will help increase online exposure and trust.
We will show you how to improve your LinkedIn company page to help it get noticed and fine-tune that page for greater results.
Your Page Should be Up-to-Date
Your company page is your social media marketing resume. You want to highlight your present offerings, any recent company news and all relevant ‘about’ information that best describes your business. A professional picture/logo of your company should fit in the display box perfectly. You need to create a professional image.
Recent Updates are Important
You can post anything to your company page’s “recent update” field but we recommend you primarily use those updates to share some new content (like a blog post from your website). These will show up in other LinkedIn members’ “News Feed” and is a great way to get your company name/page out in the public eye on LinkedIn. Engaging content might stir a conversation and of course bring more traffic to your website.
Highlight your Specialties
LinkedIn members can search for specific specialties when trying to find the right company to fulfill their business needs. List these in the given company page field and in a keyword-friendly way. To go the extra mile; get endorsements from satisfied customers and leave them as quotes in the bottom of your page’s “About Us” section. Not only is this a great trust builder but will also feature those specialty keywords again and in a fluid way. This will increase the likelihood of your company showing up at the top of a search for that specialty.
Your company page should be keyword-optimized to include your service specialties, any awards, professional membership, or other businesses you associate with. In general, the more keywords you can include in your page description the better but make sure they are relevant to your business, presented in a professional way and not forced.
Create a LinkedIn Image
The best way to stand out on LinkedIn is to create your own company’s image. LinkedIn has a number of special features that let you brand your company as a trustworthy and authoritative business. Using the “Recent Update” image feature allows you to share powerful images to a whole network of professionals. Develop content on LinkedIn’s blog that establish you as an expert in your field. Hold a weekly live question and answer time on your page. If possible, create links to projects that best showcases your company’s work. This serves as a visible demonstration of your business’s abilities and skills.
The clients you want are out there. LinkedIn can help you connect with them. If you have any questions, contact us at InteractivePalette.com.