LinkedIn is the world’s largest professional social network, connecting colleagues with each other and businesses with current and potential employees. Along with community development and content sharing, this platform provides the opportunity to build authority, establish thought leadership, and cultivate a robust network. Unlike other social media platforms, LinkedIn is all about professional business, so it’s a good idea to follow best practices as you incorporate LinkedIn Company Pages in your social media marketing strategy. Read on to discover some best practices for LinkedIn Company Pages.
Optimize your page for search engines
Give some thought to the process of setting up your company page. LinkedIn itself has a search tool that lets users type in keywords and phrases when they’re looking for something or someone within the site. You can take advantage of this by including keyword phrase, product information, industry terminology and such to make it easy for could-be customers to find your company’s page.
You should optimize your company page for Google as well. Google will show a preview of your company page text up to 156 characters, so when you write your company description, keep keywords and readability in mind. Make sure what is in these 156 characters is a good description of who you are and what you do as a company, as it could be the first snapshot of what people see when they search for your industry and services.
Your LinkedIn company page should be complete and always up-to-date. If you have company news to share, or perhaps you’ve done some restructuring, make sure this is updated on LinkedIn, as this will also update in your followers’ newsfeeds. Individuals often use LinkedIn as a source for research, so it’s important that everything is accurate.
If a user responds to your posts, reviews your company, or asks any questions, make sure you respond to them. Address any complaints, answer questions, thank them for product reviews, offer advice and assistance, etc.
Post the Right Content
One of the biggest difficulties of social media marketing is knowing how many times to post to a platform. Posting too little or too infrequently could result in low engagement, but posting too frequently can annoy followers and cause them to hide your company from their feeds. So how much is just right? There really isn’t a magic number that every company should adhere to. The important thing to remember is that you post the right content. In the case of LinkedIn, the right content would be something that could be valuable to an audience of professionals. These professionals use LinkedIn to boost their professional lives and learn something that could help themselves or their company be more successful.
That being said, remember that not all of your content needs to be on LinkedIn. What is shared on this platform really reflects on your professional reputation and if you’re doing too much, or not the right kind of content, it can make you seem self-absorbed or annoying. In this situation, think about avoiding tools that automatically transfer posts from other social media platforms. Just post the tailored content that best fits in this professional setting.
Become a Thought Leader
Thought Leadership is something to strive for as you gain authority within your industry. Use LinkedIn and the content you share there to become the go-to people in your field of expertise.
Follow these best practices to get the most out of LinkedIn because your company deserves to be seen as professional, engaging and modern. By properly utilizing LinkedIn, you not only accomplish that, but you also create a new avenue of exposure and growth.