It’s the most wonderful time of the year!
A time when we share and show our gratitude for all of the blessings we have in life. What about our friends who may not have as many blessings though? There are millions of people in the world that are suffering from some type of disability, and it is our priority here at Interactive Palette to ensure that everyone gets the same opportunity to shop and share during this holiday season.
Your Ecommerce website can make or break someone’s holiday season
We all know that this is the time of the year when the stores are crazy with everyone out and about trying to get their holiday shopping complete before the big gift giving day comes around. One way to avoid the store craze (especially given this year’s unprecedented circumstance), is to do your holiday shopping online! Rather than spending all of their time out and about, holiday shoppers are looking for a convenient and easily accessible way to do their shopping from home. This need for an online experience is where you and your Ecommerce business have an opportunity to truly thrive!
The importance of giving a great online experience to all of your customers
It’s safe to say that most of us are used to having things come to us quite easily, all things considered. However, the United States alone has a disabled population that exceeds 61 million people. That being said, it is of the utmost importance to ensure that these 61 million people are able to have things as easy as possible in every other aspect of their lives. When thinking about your Ecommerce business, you may not realize just how much of an impact you can make on this large population of people in need.
What are the types of disabilities and what adjustments should my business make?
When you start to take a look at the different populations of the world and adjust your online accessibility accordingly, you are not only inviting ease into your user’s experience, but you are also complying with one of the most important laws in the online world – the ADA Compliance regulation. With your business following ADA Compliance, you are avoiding a hefty financial burden for your business in regards to non-compliance, while also providing the best user experience for anyone who may encounter your website.
Vision disability – There are over 12 million people in the United States that suffer from some sort of vision disability. This could mean that they are blind, impaired, or even color blind. The best way to keep your ECommerce website accessible to this population is by having screen reading capabilities on your webpage. This allows all users to “see” everything your webpage has to offer through descriptive words. For those customers who are color blind, having options to change the colors and contrast on your website makes a world of a difference in regards to their user experience.
Hearing disability – There are over 48 million people in the United States that suffer from some sort of hearing disability. What this means is that your ECommerce website needs to provide options for these people with a hearing impairment. If you have any videos or any type of audio on your website, it is important to provide captions/read along material for this population.
Elderly – With the large elderly population (reaching over 50 million people) no longer being safe to leave their home due to the pandemic’s second wave, you can be certain that they will be looking for alternative ways to purchase gifts for their loved ones. By making your website’s layout simple enough for your older customers, you are allowing them more ease in making their purchases in an online world that may still seem a bit foreign. Limiting the “loudness” of your website can really help your older customers feel less overwhelmed, and instead more prone to buy.
Giving is the best way to receive
By giving your customers with disability more ease in their online experience, you are not only giving them an experience they crave, but also allowing you and your business to receive the benefits of doing so.
Every person wants to feel like they are acknowledged, and by making your ECommerce website accessible to the population that feels unacknowledged you are giving them an opportunity to feel seen, heard, and most importantly – valued.
Not only are you able to make your customers feel valued, but you are also earning value for your business with your ECommerce sales at the same time!
Reach out to Interactive Palette today to learn how we can help your business give the best experience to all of your customers.