With more than 500 million users, LinkedIn is a valuable resource for digital marketers. The networking site allows advertisers to target more specific audience segments with LinkedIn Campaign Manager than other platforms such as Twitter or Instagram, all for a much lower price than Facebook or Google.
To create ads for LinkedIn, you’ll need to use the website’s Campaign Manager. By the time you’re finished reading, you’ll be able to start advertising on LinkedIn and managing LinkedIn ads using this helpful tool.
What Is the Campaign Manager?
LinkedIn Campaign Manager is a platform that allows companies to access, create, and manage advertisements on the professional networking site. Measurement tools allow you to track a campaign’s success, and advanced customization tools allow you to tailor campaigns to a specific audience.
To use LinkedIn Campaign Manager, you’ll first need to create an account. Luckily, this only takes a few minutes, and you can create more than one. A recent update to LinkedIn Campaign Manager’s UI has made the platform easier to use than ever before, allowing new users to jump right in and start advertising on LinkedIn in minutes.
How to Create an Ad
Creating LinkedIn ads is quick and easy – once you log into Campaign Manager, click the “Create Ad” tab to get started. From there, you’ll follow these steps:
- Choose the type of ad you want to create. The three main categories of ads are sponsored content, text ads, and InMail (messages sent directly to users’ inboxes). Sponsored content and InMail tend to be more expensive than simple text ads, but they provide more engagement.
- Choose your target audience. One of the best things about LinkedIn ads is how highly targeted that can be. From the basics (age, gender, location) to the more detailed (skills, education, job title), you can make your campaign relevant to your exact target.
- Choose a bid type. Decide whether your campaign will be charged on a CPC (Cost per Click) or CPM (Cost per Thousand) basis.
- Set your campaign duration. You can set the exact date and time you want your campaign to begin and end. From here, you can see exactly how much the campaign will cost, allowing you to adjust your schedule accordingly.
How to Manage Your Ads
Once you’ve created a campaign, managing LinkedIn ads is a breeze. From your dashboard, you can see how your campaign is doing in the form of clicks, impressions, and conversions.
Successful campaigns can be duplicated, and you’ll still be able to make edits to the copied settings. If a campaign is underperforming, you can pause it until you work out the problem or decide to scrap it altogether.
Start Advertising on LinkedIn Today
Are you new to Campaign Manager and need help advertising on LinkedIn, or a current user just looking for ways to maximize your ROI? For beginners and veterans alike, Interactive Palette offers expert digital marketing services to help you get the most out of your advertising budget. Call us today for more information or to request a quote.