It’s no secret that your website fonts can substantially impact the impression your site makes. Whether you prefer a formal serif font, like Times New Roman, or a more casual sans serif fonts, such as Arial and Verdana, the right font can make your website stand out from the competition.
And if you don’t want to settle for a standard font, you can now consider using Google Color Fonts. Google Color Fonts bring new visual interest to your website by introducing color into your text. Plus, this type of font supports any modern browser and operating system — you no longer have to worry about compatibility issues when selecting a unique font!
How Can Google Color Fonts Help You Differentiate?
Whether your business website sells a product, shares information, or generates leads, choosing the best font can make all the difference. With Google Color Fonts, you can add excitement to your website and stand out from the competition.
For instance, if you have a message that needs to grab attention quickly, consider using a color font that combines bright colors with bold text. This type of font is excellent for displaying titles and headings, and calls-to-action on buttons.
Use Color Fonts Strategically
Google Color Fonts are a seamless solution to jazzing up your website, but the key is to use them strategically. Using too many bright color fonts can be distracting and throw off the overall look of your site. Instead, select a few colors that complement each other and create contrast where you need to draw attention.
It would help if you considered how different fonts interact with each other on your website. You want to avoid a clashing mix of text styles that makes reading or understanding your message difficult. Instead, consider using a standard font for most content and selectively incorporate color fonts for headlines, calls to action, and other important messaging that you want to stand out.
What Color Fonts Should I Choose?
Another consideration for website owners and operators is the color you choose. Color psychology is real – your chosen colors could subconsciously impact how visitors perceive your website. While the needs of every website will be different, here are some of the basics about colors you might choose:
Red – Red evokes feelings of passion and energy, as well as draws attention. However, one potential downside is that people who are colorblind (approximately 8% of the world’s population) may have difficulty seeing certain shades.
Green – Green is an excellent color for encouraging feelings of harmony and balance, and healthy lifestyles. But, like the color red, people with color blindness could have trouble reading green text.
Orange – Orange evokes feelings of warmth and enthusiasm, as well as being eye-catching. Bright and cheerful, orange can highlight important text. As a contrasting color, orange also works well with blue.
Blue – Blue is often associated with trust and security, making it an excellent choice for websites where customers provide sensitive information.
Yellow – Yellow has a positive, happy association and can inspire energy and confidence.
Purple – Purple has a royal feel but can bring out feelings of creativity and wisdom.
Some factors that may help contribute to your color font decision could include the following:
Existing Branding – If your website already has branding, colors, and logos, you should integrate matching font colors.
Mood – If your message is more serious or professional, you may choose more muted colors like blues and greys.
Contrast – As mentioned before, contrasting colors can help draw attention to specific text and calls to action.
With more than 1,000 fonts available, you can create a memorable and immersive experience that encourages visits and conversions.
Incorporating Google Color Fonts into Your Website
It takes a bit of technical know-how if you’re ready to take advantage of Google Color Fonts on your website. First, you’ll need to connect with the Google API, include the font in your HTML head tag, and style the font with CSS.
However, the good news is that using Google Color Fonts thoughtfully and strategically allows website owners to create an immersive, engaging website that encourages visits and conversions. You can bring new life to your site with the correct font selection!
If you could use a hand with selecting, incorporating, and styling Google Color Fonts on your website, Interactive Palette can help. With years of experience and countless successful site designs, you can trust us to help you create an eye-catching, professional website. So contact us today to start the conversation!