A website is the first point of contact many people have with a business, so it isn’t surprising that a well-designed and optimized website can help companies to attract and retain customers, generate leads, and boost sales.
However, as technology and design trends evolve, a website can quickly become outdated and lose effectiveness.
But the good news is that a website redesign and relaunch can stay current and competitive when this happens.
A Website Audit Details Strengths And Weaknesses
Conducting a website audit is an essential first step in redesigning and relaunching. A website audit is a technical assessment that exposes strengths and weaknesses, as well as an evaluation of its performance and user experience.
Website audits identify specific areas of the website that need improvement, such as design, user experience, functionality, and content. Additionally, a website audit can reveal technical issues affecting the website’s performance, lack of links, slow loading times, and mobile responsiveness.
This information can pinpoint ways to improve the website, increase traffic, and boost conversions.
Ultimately, a website audit provides direction and helps ensure the website redesign and relaunch, checks all the boxes for success.
Defining Your Target Audience
When redesigning a website, you can “reset” your digital presence. Therefore, defining the target market is critical to website redesign and relaunch.
With a clear understanding of the target audience, a website redesign can attract visitors who are likely to become customers by creating a website that resonates with the ideal customer’s desires.
This targeted approach improves the website’s effectiveness, enhances the customer experience, and strengthens the overall brand.
The Finer Points Of Design And Layout
The design and layout of a website play a significant role in its overall effectiveness. In the digital age, responsive design is a “go-to” improvement for website redesign projects. You want to ensure your site looks great and responds quickly on devices of all sizes.
Security protocols such as SSL certificates and two-factor authentication are essential to protect your website and users from cyber-attacks.
However, the finer points can make a big difference beyond these evident design and security requirements.
Color Scheme And Typography
Undoubtedly, your website helps define your brand and image. Therefore, it’s essential to be mindful when choosing colors and typography to make your site inclusive to visitors.
For instance, green and red convey “go” and “stop,” respectively. However, these hues can be problematic for color-blind users.
It is crucial to select colors and fonts that are aesthetically pleasing and accessible to all users. One effective strategy is to use a color palette incorporating high-contrast colors for text and background, improving readability for all users, and adding accessibility controls for people with disabilities and visual impairments.
Selecting the best fonts and font sizes can enhance the website’s overall readability and legibility. For example, Sans-serif fonts, such as Arial or Helvetica, are famous for digital interfaces as they format nicely on all sizes of screens.
By paying attention to the finer points of design and layout, a web design company or business owner can redesign a website that looks great, enhances the user experience, and drives conversions.
Content Strategy
Having a content strategy for a website redesign and relaunch project is essential. When reworking an existing website property, you can create fresh content tailored to the target audience’s needs and ensure that all content is up-to-date and relevant.
A content strategy should include the following:
- An audit of the existing content on the website.
- An analysis of the target audience’s needs.
- A plan for how the new website will be organized and structured.
Working with a professional web design company for a website redesign helps ensure the content strategy hits the mark with website visitors.
Optimized For Search Engines
A website redesign and relaunch is an excellent opportunity to optimize the site for search engines. For instance, it’s a chance to review page names, meta tags, and descriptions to ensure they’re up-to-date and relevant to your content.
Additionally, a redesign addresses any nagging technical issues that could have been plaguing the site, such as slow response times, outdated programs or software, lack of website security protocols, or other overlooked technical details affecting the site’s organic ranking ability.
Website Testing And Quality Assurance
Website testing and quality assurance are essential in every website redesign and relaunch project. Testing and quality assurance ensure the new website functions properly, looks good, and is secure.
Best testing and quality assurance practices include checking for browser compatibility, mobile responsiveness, page loading speed, SEO optimization, and overall usability.
Common issues these tests check for include broken links, incorrect page titles, missing images, and other negative website indicators.
Working with a professional web design company can help ensure that all website pieces fit together correctly and potential issues get identified and fixed before the website launch date.
Website Launch And Post-Launch Support
Launching a new or newly redesigned website represents a significant milestone, so having a plan helps ensure everything goes as planned.
For instance, all website-related systems should get tested before launch. Everything should work as expected, so check for compatibility across all browsers and devices, so all visitors have a smooth user experience.
Having a plan for post-launch support is advisable. With a post-launch support system, you can monitor analytics, address reported or detected issues, and be available to offer guidance. In addition, ongoing website support services can help with regular website maintenance, such as updating content, optimizing images, and monitoring broken links. Finally, if you plan to use the website for marketing purposes, you’ll want to set up tracking codes and review analytics regularly.
A plan before and after the website launch can ensure a successful launch and continued support for your ongoing operations.
At Interactive Palette, we understand that redesigning and relaunching a website can seem daunting, but it doesn’t have to be.
Our experienced web designers are here to help make the process seamless and stress-free. We have the knowledge and expertise to create a website that meets your business and your customer needs.
So don’t hesitate to contact us today for help with a website redesign or relaunch. We can’t wait to work with you!
