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DNS: Domain Name System or Dutiful Name System

Now that we know how to pick the perfect domain name, it’s time to understand a little bit more about how these IPs operate!

The DNS (Domain Name System) can be compared to the well known and loved (even if kids these days wouldn’t know what it is even after explaining it to them) Dewey Decimal System.

It essentially converts your 1038f8746g4b23765298fh.com IP address into easily readable client content such as interactivepalette.com.


“How does DNS work though?”

Luckily for you, it’s pretty much all done for us.

There are two different kinds of DNS – one being a DNS Server and the other being DNS Records.

Your DNS server is comparable to a file folder that you have in your desk, whereas the DNS records are more like the papers within those file folders.

You start with your root server (the filing cabinet), then your information is brought over to the nameserver (the file folder), then it goes directly to the DNS record where your server (the information sheet within your file folder) has all the information on where to go next.

Those records are directed through A Records or CNAME Records.

A Records are most commonly found today due to their simplicity and ease.  You can often find these used for e-commerce websites, whereas CNAME Records do not follow the same rules.

A CNAME Record is more closely related to back in the beginning of web based availability, and you would have to include the “www.” in order to receive any results.

While that seems simple enough to understand, remember that there are still always extra precautions you want to take to protect you and your business.

While there isn’t much responsibility in the business owners’ hands in regards to converting your seemingly random IP address information into readable client content, there certainly is a responsibility to protect your transformed IP address.

With your email so closely linked with your DNS, it’s crucial to take precautions to protect not only your personal information, but all of your client information as well.

Your root domain is where all of your business website links stem from.

It’s essential to ensure that your root domain is well protected and while I know this information might seem a little convoluted, I can assure you we here at Interactive Palette are here to help!

Aside from protecting your DNS, you need to be sure to stay on top of your caching as well.

Caching is when information is temporarily stored into your DNS location to create improvements in performance and reliability in the data requests.  It essentially allows for faster downloads, which of course makes for a better user experience.  This caching can take place in various locations, which is stored according to a TTL (time-to-live).

What this means, is that your cache will essentially clear itself periodically to ensure that you are operating on the most recent data information.  The closer the cache, the fewer steps that need to be taken to link to the right IP address.

We here at Interactive Palette are able to take care of all the particulars when it comes to your DNS and ensure that your domain name system is effective, protected, and reliable.

Contact us today to discuss further how we can help take your DNS worries off your hands!