Online presence for the Dental Practice. Is it really vital? Well sure it is! The awareness and dominance of your Dental Practice brand depends on your online presence.
Why, you ask?
Well, because we are living in the age of the omnipresent internet. Current and prospective patients increasingly use technologies like computers, smartphones or tablets to research the dental practices they can choose from. In fact, 93% of them find it more convenient to use these technologies to find answers online instead of picking up a phone to call a dental office.
In such a competitive sphere as the dental practice world, it is more important than ever to help people find what they’re searching for online through a communicative and effective online presence.
Establishing an online presence that is strong and competitive takes technical skill, a lot of hard work and perseverance. We at Interactive Palette can do the hard work for you, so you can continue to focus on your practice. We can give you an online presence through website design and maintain that presence with website maintenance and internet marketing.
Your website itself holds a lot of potential, as it contains all information about your dental practice and the necessary communication to bring potential patients closer to choosing you as their dental provider. To the average consumer, dentistry is a complicated and often misunderstood topic. We at Interactive Palette understand this, and make sure the design of your website presents information in a way that is easy-to-digest, whether it’s through text, infographics or even short videos. We also make sure your website is optimized for mobile viewing through responsive design, as more and more people use mobile devices for their internet browsing.
Website Maintenance and Internet Marketing
Just like a healthy set of teeth, a healthy online presence doesn’t exist through a one-time appointment, but requires regular maintenance. An outdated website with old information is not compelling to your potential patients, and will not win their loyalty over your competition. We work to keep your website from becoming outdated by maintaining fresh and current content. We understand maintenance is a huge part of our job, and we make sure to periodically review each of our client’s sites and suggest any updates or changes that might enhance a visitor’s experience and increase the site’s productivity.
An estimated 80% of all non-referral based leads in the dental industry begin with major online search engines, so we make it our goal to keep you showing up despite the many tweaks and changes that occur within the search engines. Keeping up with this is a full-time job in itself, and it is often beneficial to outsource this type of work to a company like us! We employ the best internet marketing, content marketing and SEO to help you get that top-ranking spot on the search results so that your services keep showing up to the many people searching for them.
Creating an online presence for your dental practice can truly take a village. If this is how you’re feeling, then you’ve come to the right place.
Your potential patients are checking you out on the internet, making decisions and choosing between you and your competitors. Don’t fall behind because your online presence is lacking.
Choose Interactive Palette today. Our performance in website design and online marketing is sure to make you smile.