Posted by: Kevin McNally
A great many skilled website design companies exist, but choosing one that’s right for your business and budget is not a “one size fits all” endeavor.
So, how do you select the right one for you? The most important consideration is the design company’s work and how it correlates to your vision for the web site. Whittle your choices down to a few and then examine sites they have built for others. A perfunctory look at one home page is not enough to base a decision on; take the time to click through several sites, and observe how professional it appears, if it offers easy navigation and useful features. If you can give the thumbs up to several of the scrutinized sites, chances are the custom website design companies on your short list will be able to create one that meets your standards.
Recognize that the range of expertise is wide among website design companies, so be sure the one you choose can handle all your needs. Some might excel at graphical design, while others are better with more technical aspects. The key is to work with a firm with a well-balanced skill set.
Then, determine which price range meets your comfort zone. Depending on the size of your business and specific design needs, you could be looking at price tiers from as little as under $2500 to as much as $50,000. So if you have a budget of say, $5000, don’t even bother to evaluate custom website design companies that typically design to the tune of $20,000 and upwards.
Take scheduling into consideration, as well. Many design firms are booked weeks and months ahead, while others may be able to get moving with you right away. The key is to get a realistic timeframe of when your site will be worked on and how long it will approximately take to complete.
A good working relationship is a large part of the equation when choosing a website design company. The ideal is one with a team that is accessible, friendly, and professional and offers sound advice and guidance. But don’t take things at face value – ask for and contact references for added input.
Dependability is another priority. Make sure your chosen custom website design company is well established and reliable. You need to be able to count on its ability to get the job done, on time and within your budget. Here is another area where a few well spaced calls to references can help you make a decision.
Choosing a website design company may seem like a major project, but by taking the time to conduct a little due diligence you will be in a much better position to select the one that’s right for you. Remember, the field is wide, so it’s wise to work with a company – like Interactive Palette – that has the expertise, reputation and staff required to make sure your website is all it can be.