WEB DESIGN & INTERNET MARKETING BLOG
Protect Your Investment: A Website Maintenance Checklist
A company website is an investment that you want to protect, and this can be done if you maintain its functionality and keep it from becoming outdated. In order to provide a reason for viewers to come back again and again, you need fresh content,...
3 Quick Tips For Emails That Generate A Better Response Rate
Tired of sending out emails and getting limited or no response? Do you find yourself spending much time corresponding back and forth through email and still feeling like nothing has moved forward? Unsure how to best utilize that email list...
4 Things To Consider Before Choosing A CMS
While Interactive Palette remains committed to assisting clients with timely site updates, we understand there are times when it’s more convenient for the company itself to make such updates - and this is where content management systems come...
New Mobile Friendly Websites Launched in December
Computer Tech Inc. - Bridgewater, Massachusetts Computer Tech Inc. offers many services such as, consultation on, and implementation of computer hardware and software. There are many different scenarios and configurations for hardware and software...
Grab Their Attention With Website Videos: 3 Rules To Consider
Grabbing the attention of visitors to your homepage is becoming more important than ever, as the average attention span last only about 8 seconds. If you want to capture and keep your website visitors’ attention, you might consider using video...
User intent: create content that converts
Keyword research has for a long time been considered a main component of SEO in regards to keyword and content strategy. As Google’s algorithm frequently changes in order to make the web more useful to its users, we see that user intent is now...
New Custom Website Designs Launched
Interactive Palette continues to launch fully custom websites for a diverse set of clients. Boston Business Group After spending years in senior leadership positions, the Principals of the Boston Business Group came together to lend their knowledge,...
Content Marketing: Goals And How To Measure Them
Content marketing, a subset of marketing in both digital and nondigital media, is the process of planning, creating, and delivering content from the business to the user as a way to grow a client base. This blog post you’re reading right now -...
Take The Leap To HTTPS: How SSL Certificates Are Affecting Google Search Results
The SSL certificate (Secure Socket Layer) prevents unauthorized access to data that travels between a website and a user’s computer. Usually this is used to encrypt sensitive personal information, like credit card details when you’re at the checkout of an...
The Essential Online Presence: Benefits Outweigh The Costs For Law Firms
For a law firm, no matter how small, it is essential to have an online presence in order to have great success. With the rise of the internet came the increase of consumers using the internet to search for what they need, and this only continues to...