WEB DESIGN & INTERNET MARKETING BLOG
Protect Your Small Business Online with SSL Encryption
The internet is a great place to expand your customer base and fine-tune your marketing strategy, but without a strong web security plan you may be putting your online business at risk. That’s where SSL encryption comes in. The rapid growth of website building,...
Why WordPress Is The Best Website Platform For Small Business
I recently decided to re-build Interactive Palette’s (our web design agency) website and switch it over to WordPress. And I decided to exclusively use WordPress to design websites for small businesses now. That’s a lot of change in a small amount of time! What...
New kids on the block: 3 WordPress websites
We’ve recently finished 3 new website launches and would like to take the time to welcome these new additions to our growing client base at Interactive Palette. These new clients include Poyant located in New Bedford MA, Quincy Community Action Programs...
How to Create About Us Content For Your Construction Company’s Website
Not only are you competing with bids, but you’re also competing with your competitors’ marketing and how they present themselves online. Make no mistake: prospective businesses are researching your website before they decide to work with you. The way you position your...
Listen to Kevin McNally on WSAR’s C.U. Wednesdays
Listen to the podcast of Interactive Palette’s Founder & CEO Kevin McNally as a guest on C.U. Wednesdays. C.U. Wednesdays is hosted each week by Matthew G. Schondek President & CEO of Fall River Municipal Credit Union which is featured on WSAR. The show features information about money, baking, and finance.
The Importance Of Your Construction Company’s Website Cannot Be Overstated.
That old adage about first impressions is a truism for good reason – we are constantly being judged on appearances, and today a construction company's website is the first face many prospective clients see. The importance of a website that provides...
Choosing a web design company; more to it than meets the eye
So, how do you select the right one for you? The most important consideration is the web design company’s work and how it correlates to your vision for the website. Whittle your choices down to a few and then examine sites they have built for others. A...
What can construction companies do to improve their marketing attempts? 4 Things to think about
So you own a construction company and chances are you don’t have a lot of extra time in your day. There are so many things to do, from managing employees to getting projects set up, and marketing your business is probably the last thing you want to think...
Women in Leadership…The real impact on business value creation!
Bryant University ~ Tuesday, May 8, 2018 – 7:30-9:30 AM – Register Today Thriving enterprises that are led by women successfully meet or eclipse the industry yardsticks for growth and profitability. While building value by deploying broadly proven business...
Google uses “Mobile-Friendliness” as Ranking Factor
Google started using “mobile-friendliness” as a ranking factor for mobile search. In layman’s terms, that means that if your website is mobile friendly, mobile ready or responsive (these terms are interchangeable), when someone does a Google search on...