If you’ve spent time browsing online, chances are you’ve come across a personal or business-oriented blog. While they may not seem all that special on the surface, blogs are an extremely valuable method for connecting with digital audiences and generating buzz.
Thanks to the wide array of free design platforms, it’s never been easier to build an effective and visually appealing website for your small business. Once you’ve nailed down your specific online goals, your target audience, and your place within the broader online market, the next step is to start putting the pieces together.
I don’t think anybody disagrees that having a strong online presence is good for not just reputation and trustworthy information, but also business. It’s amazing to think, then, that the healthcare world is decades behind in this area. Just Google and...
The internet provides a direct pathway to consumers that businesses of previous generations could only dream about, but how can you tell if your marketing ideas will actually work? The answer: audience research.
The advent of the commercial Internet has brought a lot of new opportunities for businesses, allowing for wider marketing reach and a direct engagement pathway to consumers. And while this digital trend has certainly been a net positive, it hasn’t been an easy ride for small businesses that lack the excess capital needed to take full advantage of online platforms.
Build a profitable website for your small business by considering these essential questions before you launch a new online project. Understanding your brand, your audience, and your market context will help you nail down the best online strategy to help your business succeed.
Mobile internet browsing has overtaken desktop browsing in popularity. To keep up, small online businesses are switching to mobile-friendly web design and utilizing accelerated mobile pages to better meet the needs of their online customers.
Keeping your small business website active and updated is the only way to prevent cyber criminals from exploiting your inactivity. Wordpress and Drupal make it easy to stay updated and secure, but running your own website comes with a few risks.
The internet is a great place to expand your customer base and fine-tune your marketing strategy, but without a strong web security plan you may be putting your online business at risk. That’s where SSL encryption comes in. The rapid growth of website building,...
I recently decided to re-build Interactive Palette’s (our web design agency) website and switch it over to WordPress. And I decided to exclusively use WordPress to design websites for small businesses now. That’s a lot of change in a small amount of time! What...