WEB DESIGN & INTERNET MARKETING BLOG
How Your Small Business Can Rank Higher in Google Searches
The advent of the commercial Internet has brought a lot of new opportunities for businesses, allowing for wider marketing reach and a direct engagement pathway to consumers. And while this digital trend has certainly been a net positive, it hasn’t been an easy ride for small businesses that lack the excess capital needed to take full advantage of online platforms.
Small Business Spotlight: Planning Your Website
Build a profitable website for your small business by considering these essential questions before you launch a new online project. Understanding your brand, your audience, and your market context will help you nail down the best online strategy to help your business succeed.
How Mobile Browsing Is Changing Online Business
Mobile internet browsing has overtaken desktop browsing in popularity. To keep up, small online businesses are switching to mobile-friendly web design and utilizing accelerated mobile pages to better meet the needs of their online customers.
The Biggest Risk to Small Business Websites: Inactivity
Keeping your small business website active and updated is the only way to prevent cyber criminals from exploiting your inactivity. Wordpress and Drupal make it easy to stay updated and secure, but running your own website comes with a few risks.
Protect Your Small Business Online with SSL Encryption
The internet is a great place to expand your customer base and fine-tune your marketing strategy, but without a strong web security plan you may be putting your online business at risk. That’s where SSL encryption comes in. The rapid growth of website building,...
Why WordPress Is The Best Website Platform For Small Business
I recently decided to re-build Interactive Palette’s (our web design agency) website and switch it over to WordPress. And I decided to exclusively use WordPress to design websites for small businesses now. That’s a lot of change in a small amount of time! What...
New kids on the block: 3 WordPress websites
We’ve recently finished 3 new website launches and would like to take the time to welcome these new additions to our growing client base at Interactive Palette. These new clients include Poyant located in New Bedford MA, Quincy Community Action Programs...
How to Create About Us Content For Your Construction Company’s Website
Not only are you competing with bids, but you’re also competing with your competitors’ marketing and how they present themselves online. Make no mistake: prospective businesses are researching your website before they decide to work with you. The way you position your...
Listen to Kevin McNally on WSAR’s C.U. Wednesdays
Listen to the podcast of Interactive Palette’s Founder & CEO Kevin McNally as a guest on C.U. Wednesdays. C.U. Wednesdays is hosted each week by Matthew G. Schondek President & CEO of Fall River Municipal Credit Union which is featured on WSAR. The show features information about money, baking, and finance.
The Importance Of Your Construction Company’s Website Cannot Be Overstated.
That old adage about first impressions is a truism for good reason – we are constantly being judged on appearances, and today a construction company's website is the first face many prospective clients see. The importance of a website that provides...