Featured Article
The Impact of Website Design On Brand Identity And Recognition
As a professional web design and marketing company based in Massachusetts, we understand how important it is for businesses and organizations of all sizes to build a strong brand identity and recognition. These days, a website is a lifeline to the larger world. It’s...
3 Quick Tips For Emails That Generate A Better Response Rate
Tired of sending out emails and getting limited or no response? Do you find yourself spending much time corresponding back and forth through email and still feeling like...
4 Things To Consider Before Choosing A CMS
While Interactive Palette remains committed to assisting clients with timely site updates, we understand there are times when it’s more convenient for the company itself...
New Mobile Friendly Websites Launched in December
Computer Tech Inc. - Bridgewater, Massachusetts Computer Tech Inc. offers many services such as, consultation on, and implementation of computer hardware and software. There are many...
Grab Their Attention With Website Videos: 3 Rules To Consider
Grabbing the attention of visitors to your homepage is becoming more important than ever, as the average attention span last only about 8 seconds. If you want to capture...
User intent: create content that converts
Keyword research has for a long time been considered a main component of SEO in regards to keyword and content strategy. As Google’s algorithm frequently changes in...
New Custom Website Designs Launched
Interactive Palette continues to launch fully custom websites for a diverse set of clients. Boston Business Group After spending years in senior leadership positions, the...
Content Marketing: Goals And How To Measure Them
Content marketing, a subset of marketing in both digital and nondigital media, is the process of planning, creating, and delivering content from the business to the user...
Take The Leap To HTTPS: How SSL Certificates Are Affecting Google Search Results
The SSL certificate (Secure Socket Layer) prevents unauthorized access to data that travels between a website and a user’s computer. Usually this is used to encrypt sensitive...
The Essential Online Presence: Benefits Outweigh The Costs For Law Firms
For a law firm, no matter how small, it is essential to have an online presence in order to have great success. With the rise of the internet came the increase of consumers using...
Recent Mobile-Friendly Website Launches
Interactive Palette continues to launch fully Mobile-Friendly websites for a diverse set of clients. Check out our most recent launches – SS Service Corp & BBS Tech LLC SS...
