Featured Article
What Is Landing Page Optimization? Why Does It Matter?
Most people think that the only purpose of a landing page is to get people to click on a button or link. However, there is so much more to landing pages than that. Landing page optimization (LPO) is crucial to any successful online marketing campaign. So let's discuss...
New Mobile Friendly Website Launched for Seoane Landscape Design, Inc.
Interactive Palette continues to launch mobile friendly websites for Massachusetts businesses. Seoane Landscape Design, Inc. - Abington, Massachusetts Seoane Landscape...
Stay Sharp: Bookmark These 10 Marketing Research Sources Today
Whether you work directly in the marketing industry, or your job is to handle any facet of marketing for your company, the following list includes 10 great sites for you to save and...
Protect Your Investment: A Website Maintenance Checklist
A company website is an investment that you want to protect, and this can be done if you maintain its functionality and keep it from becoming outdated. In order to provide a reason for viewers...
3 Quick Tips For Emails That Generate A Better Response Rate
Tired of sending out emails and getting limited or no response? Do you find yourself spending much time corresponding back and forth through email and still feeling like...
4 Things To Consider Before Choosing A CMS
While Interactive Palette remains committed to assisting clients with timely site updates, we understand there are times when it’s more convenient for the company itself...
New Mobile Friendly Websites Launched in December
Computer Tech Inc. - Bridgewater, Massachusetts Computer Tech Inc. offers many services such as, consultation on, and implementation of computer hardware and software. There are many...
Grab Their Attention With Website Videos: 3 Rules To Consider
Grabbing the attention of visitors to your homepage is becoming more important than ever, as the average attention span last only about 8 seconds. If you want to capture...
User intent: create content that converts
Keyword research has for a long time been considered a main component of SEO in regards to keyword and content strategy. As Google’s algorithm frequently changes in...
New Custom Website Designs Launched
Interactive Palette continues to launch fully custom websites for a diverse set of clients. Boston Business Group After spending years in senior leadership positions, the...
Content Marketing: Goals And How To Measure Them
Content marketing, a subset of marketing in both digital and nondigital media, is the process of planning, creating, and delivering content from the business to the user...
