Featured Article
The Importance Of Responsive Design In Web Development
At Interactive Palette, we cannot stress the importance of responsive design in web development enough. In today's digital age, users access websites from various devices, including desktops, laptops, tablets, and smartphones. As a business owner or an organizational...
Small Business Spotlight: Building Your Website
Thanks to the wide array of free design platforms, it’s never been easier to build an effective and visually appealing website for your small business. Once you’ve nailed down your specific online goals, your target audience, and your place within the broader online market, the next step is to start putting the pieces together.
Medical Websites For Doctors
I don’t think anybody disagrees that having a strong online presence is good for not just reputation and trustworthy information, but also business. It’s amazing to think, then,...
What is a Persona and How Can It Help Small Businesses?
The internet provides a direct pathway to consumers that businesses of previous generations could only dream about, but how can you tell if your marketing ideas will actually work? The answer: audience research.
How Your Small Business Can Rank Higher in Google Searches
The advent of the commercial Internet has brought a lot of new opportunities for businesses, allowing for wider marketing reach and a direct engagement pathway to consumers. And while this digital trend has certainly been a net positive, it hasn’t been an easy ride for small businesses that lack the excess capital needed to take full advantage of online platforms.
Small Business Spotlight: Planning Your Website
Build a profitable website for your small business by considering these essential questions before you launch a new online project. Understanding your brand, your audience, and your market context will help you nail down the best online strategy to help your business succeed.
How Mobile Browsing Is Changing Online Business
Mobile internet browsing has overtaken desktop browsing in popularity. To keep up, small online businesses are switching to mobile-friendly web design and utilizing accelerated mobile pages to better meet the needs of their online customers.
The Biggest Risk to Small Business Websites: Inactivity
Keeping your small business website active and updated is the only way to prevent cyber criminals from exploiting your inactivity. Wordpress and Drupal make it easy to stay updated and secure, but running your own website comes with a few risks.
Protect Your Small Business Online with SSL Encryption
The internet is a great place to expand your customer base and fine-tune your marketing strategy, but without a strong web security plan you may be putting your online business at risk. That’s...
Why WordPress Is The Best Website Platform For Small Business
I recently decided to re-build Interactive Palette’s (our web design agency) website and switch it over to WordPress. And I decided to exclusively use WordPress to design websites for small...
New kids on the block: 3 WordPress websites
We’ve recently finished 3 new website launches and would like to take the time to welcome these new additions to our growing client base at Interactive Palette.
These new clients include Poyant located in New Bedford MA, Quincy Community Action Programs located in Quincy MA, and Air Filtration Systems, LLC located in Pawtucket RI.
