DGM-Boston.com – Starting A New Chapter for 24-7 Hazmat

When 24-7 Hazmat, a leader in providing hazardous material shipping services to clients throughout the Boston area, decided to grow their business, they needed to address a critical digital challenge.

As a new division of DGM-USA.com, they needed to update and rebrand their existing web presence, 247haz.com, to reflect their new identity as DGM Boston.

They turned to us, their trusted digital technology partner, to make this new progression on the digital side of their business operations seamless.

The Challenge: Rebranding Without Losing Originality

The overreaching goal was clear. Due to recent growth and expansion, the client envisioned transitioning their existing business website, 247haz.com, into the newly formed DGM-Boston.com.

The rebranding wasn’t just about updating the website; it was about aligning the company’s new identity with its growing role within the DGM global network. Rebranding areas we addressed:

• Change website fonts and color scheme.
• Update the site with branding elements.
• Add enhanced features and functionality.

Once all aspects of the newly designed website met client approval, the next step was redirecting traffic from the old site, 247Haz.com, to the new digital space, DGM-Boston.com, without missing a beat.

This conclusive step of the project was completed within the advised timeframe of 20 business days, meeting all deadlines.

What Made This Project Different From Others

Hybrid Project: This project required us to blend elements of the original 247haz.com site with the fresh design and branding of DGM USA. These project requirements presented us with the challenge of maintaining the originality of the client’s brand while aligning it with the global DGM brand.

Prioritized Communication: Clear communication was essential since this hybrid project had multiple “moving parts.” Our project manager ensured all parties remained aligned and understood project goals by:

• Keeping the lines of communication open with all team members.
• Meeting with the client throughout the project.
• Our approach helped keep the project on track and ensured a smooth transition.

Content Alignment: As we neared the final stages, we identified some references to the old brand on the site. We worked with the client to adjust these elements and ensure consistency across the new site.

Our Approach: Successful Collaboration and Innovative Solutions

We took a flexible and team-oriented approach from beginning to end for a successful collaboration and a stress-free solution for the client.

• Non-Live Development Environment: We worked on the new site in a non-live staging development environment, allowing us to work behind the scenes and perfect the new design without disrupting the live, in-production site. Our attention to detail helped prevent disruptions to their digital presence.
• Close Collaboration: This approach kept everyone aligned and allowed us to quickly address any concerns, ensuring the project stayed on track.
• Creative Problem-Solving: Our team faced the challenge of integrating some design elements from DGM-USA.com into the new DGM-Boston.com website. Our team worked diligently to seamlessly incorporate these elements into the new site with an innovative approach.
• Going the Extra Mile: We understand the excitement of business expansion and took our client’s rebrand seriously. When they brought additional requests to the table, even those beyond the original project scope, we were there to help. We prioritized their satisfaction and went above and beyond to ensure their new website ticked all the boxes.

The Outcome: A New Digital Presence Ready For Growth

Interactive Palette launched the site successfully, and DGM-Boston.com remains under our management as a hosted account. Measurable outcomes of the URL migration and website rebranding project included:

• Improved Online Presence: Their enhanced online presence as part of the DGM USA brand helped them tap into fresh opportunities and strengthen their market position locally and globally.
• Positive Client Feedback: The client was delighted with the new website’s appearance and functionality. They noted our team’s responsiveness and consistent updates throughout the project, reinforcing their confidence in our services.
• Strengthened Relationship: Our successful collaboration led the client to recommend our services to another DGM division. As a result, we are now working on updating two additional affiliated websites, further expanding our partnership with the DGM USA brand.

Lessons in Adaptability

Key takeaways from this project included adapting to challenges and keeping communication open to meet all goals.

Working closely with the client, we adjusted timelines and made the necessary updates without impacting the project’s success.

Moving Forward: Our Unwavering Commitment to Excellence

Our experience rebranding and rerouting 247haz.com to DGM-Boston.com was positive. This project strengthened our existing client relationship and introduced our services to their global partner, providing the opportunity to serve them again in the future.

We’re committed to applying the lessons learned to provide even better service, demonstrating our unwavering commitment to excellence.

If your business or organization is expanding its horizons, we can help you transform your online presence or tackle a challenging web project. Our team delivers solutions that meet your needs and exceed your expectations.

Let’s work together to take your business to the next level. Please contact us to start the conversation!