You use Google almost every day, but how much do you actually know about the world’s most popular search engine?
With more than 500 million users, LinkedIn is a valuable resource for digital marketers. The networking site allows advertisers to target more specific audience segments than other platforms such as Twitter or Instagram, all for a much lower price than Facebook or Google.
Many people in the healthcare field may feel like LinkedIn is only for career climbers, job posters, salespeople and the like - not them. And at times, LinkedIn can feel like an overwhelming setup process that doesn’t bring about a lot of benefits. However, there seems to be a growing acceptance of it as a professional platform for career climbers and healthcare field people alike.
Medical practices manage a huge amount of patient information, medical records, and business documents every day. And just like any business, they need an effective way to manage these files. This is especially true when these documents are in a digital format. Creating and adhering to a document management system is an integral part of any productive business, and it helps an organization streamline their workflow and productivity, stay compliant with record keeping regulations (HIPAA), and avoid security mishaps.
A website is one of your medical practice’s best marketing tools, and it’s important that it remains up-to-date so visitors stay interested and keep coming back. This requires regular management, which includes evaluation of your website’s design, content, and checkups of its domain name and security.
In this digital world, patients heavily rely on the internet to find physicians and care providers. If your medical practice’s online presence is out there for patients to find, then you are reaching a large cross section of people searching for medical services and increasing the likelihood that they choose you for their next appointment.
Cyberattacks on law firms seem to have increased over the past few years. These cyberattacks can be very costly to resolve, and require a lot of time that could be dedicated instead to actual business within the law firm. Most industries have their ways to protect sensitive data using best practice security measures. Law firms and the law industry should be no different.
The virtual office. It’s a setup that allows business owners and employees to work remotely through the use of various business functions and services accessed through laptop computers, mobile devices and the internet. Virtual office setups can be beneficial for startups, freelancers, international travelers, small businesses and telecommuters. It’s a solution for anyone wanting to decrease overhead costs on leases and building expenses, as these can be very costly for businesses just starting up. It’s also a solution for someone looking to make business more flexible and therefore more productive by being able to work from anywhere.
For any attorney-client relationship, confidentiality is key. Sensitive client exchanges, testimonials, contracts and other data communicated through email should be kept between attorney and client. Keep these exchanges private with email encryption, preventing any party other than the sender and receiver from reading the content.
Live stream video for your business - ever considered it?
At Interactive Palette we help our clients achieve the best possible online presence for their business. For those of you who are involved in ecommerce, or who wish to add an online store as an extra channel to sell goods, we hope you consider Shopify as your ecommerce solution. Shopify is an ecommerce platform that helps you excel in selling your products online, making your online presence much more effective.
Even if most of your business comes from referrals, there are still thousands of online searches done each month by people looking for a particular type of lawyer in their area. We firmly believe that online marketing is no longer an option for lawyers, but necessary in keeping up with competition and market trends.
As you may recall, this mobile-first indexing stems from the fact that computing is becoming increasingly more mobile. As always, Google aims to build a great experience on the web for all users, whether they come from mobile or desktop devices.
Believe it or not, people now want to be more educated before they contact a salesperson than they have in the past. We think the modern business website does a lot of the leg work that a salesperson might have been tasked with in the past. Educating those who visit your website will help to reach your end goal of generating leads, gaining business clients, and growing your business. With such a great purpose, it’s important not to waste time by doing it the wrong way. Today we have some insight about the wrong and right way to educate your clients.
While we all know that a less common password and two-factor authentication can do a lot to improve WordPress security, there are further steps you can take to improve it even more, even if you consider yourself less than tech-savvy. Read on and find 6 steps to better WordPress security.
Whether you work directly in the marketing industry, or your job is to handle any facet of marketing for your company, the following list includes 10 great sites for you to save and visit frequently. Use them as a reference for research, or for added insight on how to improve marketing strategy and to stay up-to-date with marketing trends. Stay sharp in this marketing field and bookmark these 10 marketing research sources today.
A company website is an investment that you want to protect, and this can be done if you maintain its functionality and keep it from becoming outdated. In order to provide a reason for viewers to come back again and again, you need fresh content, functionality, and security every time they visit. This requires regular website maintenance and today we’ve provided a website maintenance checklist to help you to keep your site working for your visitors.
Tired of sending out emails and getting limited or no response? Do you find yourself spending much time corresponding back and forth through email and still feeling like nothing has moved forward? Unsure how to best utilize that email list you’ve been building?
While Interactive Palette remains committed to assisting clients with timely site updates, we understand there are times when it’s more convenient for the company itself to make such updates - and this is where content management systems come in. A good content management system (CMS) will help to ensure that a company’s website reflects the latest change in their business, and contains the most accurate and up-to-date information for your visitors.
Grabbing the attention of visitors to your homepage is becoming more important than ever, as the average attention span last only about 8 seconds. If you want to capture and keep your website visitors’ attention, you might consider using video on your website, such as an intro video on your homepage. On average, people stay on sites with videos two minutes longer than they do on sites without videos. Videos are great at getting visitors to learn more about your business, and they’re also great at keeping attention.
Keyword research has for a long time been considered a main component of SEO in regards to keyword and content strategy. As Google’s algorithm frequently changes in order to make the web more useful to its users, we see that user intent is now a bigger concept to consider in our keyword and content strategies. No longer should we care only for keyword research, but we should also care about what users are really searching for when they enter these keywords in the search query.
Content marketing, a subset of marketing in both digital and nondigital media, is the process of planning, creating, and delivering content from the business to the user as a way to grow a client base. This blog post you’re reading right now - yeah, it’s content.
The SSL (Secure Socket Layer) prevents unauthorized access to data that travels between a website and a user’s computer. Usually this is used to encrypt sensitive personal information, like credit card details when you’re at the checkout of an online store. If it ever happens that a cybercriminal intercepts any data, they won’t be able to use or read the encrypted information when an SSL is used on the website.
For a law firm, no matter how small, it is essential to have an online presence in order to have great success. With the rise of the internet came the increase of consumers using the internet to search for what they need, and this only continues to increase. Consumers are using the internet to search for attorneys when they need them. Law firms must embrace technology and create an effective online presence, because a firm that doesn’t have a strong online presence fails to reach a large cross-section of potential clients and instead is giving them up to competitors.
Google’s My Business is an easy-to-use and free tool for businesses to manage their online presence across the whole realm of Google, including their search, maps and Google+ functions. The process of getting set up includes verifying and editing your business information. I’ll go into more detail below to make this a quick and simple process. The purpose of this tool is to help customers find you, show them you’re open for business and to give them a glimpse of who you are and what you do as a business.
What do you think - does your company really need a blog? Yes! Businesses that have a company blog receive more visitors to their web pages and generate more leads than those that don’t have a blog. A great blog for your business is one of the most valuable marketing techniques out there.
An online presence is essential to a business that wants to thrive in this digital age. But what exactly is an online presence? Today we’re going to go over just that. The basic definition of an online presence is this: the collective existence of a company or individual that can be found online via an online search. Technically speaking, if you have a website you have an online presence. Or if you are a member of an association that has a member directory listing online you have an online presence. Or if you have a Facebook account, you have an online presence.
What is it exactly? First of all, an index refers to the collection of pages or documents that the search engine has found through crawling through the web (usually through links). These are then used to formulate and display search results for various search queries on the internet. Traditionally Google has done this crawling from a desktop’s point of view, but now they are working towards only crawling from a mobile browser view. This is referred to as Google’s mobile search index.
While the design of your B2B website comes with its challenges, it is now more important than ever. There is a wide audience you might be trying reach - managers, CIOs, software users, investors and more. This audience will most likely want to speak to one of your representatives before they decide to purchase, and this is happening a lot later down the sales funnel than it was 10 years ago. Now, the website itself is actually doing a lot of the leg work that salespersons have done in the past. People now want to be more educated before they contact a salesperson. This is why you must pay great attention to the design of your website and make sure you are engaging and educating your visitors.
We all probably know how important it is for our business to have a website in 2016. There are many details involved in the process of designing and building a website. Graphic design, web programming, copywriting, search engine optimization (SEO) and marketing are all details that work together to make an optimal website. With all of those things in mind, the question many business owners face is how exactly they’re going to get the website that will work best for their business.
People are going online more and more for information, product research, service and so much more. As an outcome, having a high-quality and high-ranking website is more important than ever. If you’re like most businesses, you understand this need to have a strong online presence and a great website to give customers a way to find your products or services and get in touch with you. Despite this understanding, you may have some questions about how to get the most out of your website and what to do if you’re considering a website redesign. We created a short list to help you with this process:
Managing your time is essential if you want to be a successful small business owner. You have a lot on your plate and seemingly never enough time to tackle it all. Becoming good at time management takes thoughtful planning and intentionality. I thought I would share three simple steps to take in order to gain control of your time that are working for me.
An e-newsletter is an excellent tool for not only connecting with your customers, but also for increasing your business. Below you will find some helpful tips for addressing your e-newsletter’s conversion rate.
Social media has become such an interesting and diverse way to increase traffic to your website, but it is often integrated poorly. This article is to help you do a better job of just that. Don’t overlook the details when it comes to social media and you will be surprised at what it can accomplish.
Inbound marketing has become increasingly more important as more and more businesses appear online. Its significance can be attributed to customers becoming increasingly more aware of what they want, and having all the information in the world at their fingertips to get it. This is why executing an inbound marketing strategy that targets specific customers is so important. Ad dollars can no longer be thrown around in hopes that somebody somewhere will bite. The most efficient way to reach your targeted customers online is through paid search.
Search engine optimization (SEO), most everybody has heard about it and its importance for your business. It’s how people find you online. Without utilizing proper SEO techniques and best practices, your beautifully made website can be lost with trillions of others out in the world wide web. One of the most important aspects that will improve SEO is content. You already provide this if you have a blog on your website; but is your blog doing all it can to help increase visibility and traffic to your site? In this article, I will give you 5 simple tips that will ensure your blog posts are helping improve your SEO.
It is important that your website doesn’t become static and outdated. This can be avoided by incorporating new content on a regular basis, whether it comes from a third party service, a small team, or yourself. But why create new content at all? It’s simple - content is king. In terms of search engine optimization (SEO), if you want your site to keep on ranking well for your keywords, content needs to be published regularly. This ensures that your website continues to be seen (due to its upkeep of ranking on search engines) and continues to bring visitors to your website and clients to your business. These are the benefits that managing your content can bring.
A CRM (Customer Relationship Management) might be one of the most useful and valuable tools that any small business can use. In fact, according to some recent studies, properly utilizing a CRM system can increase sales by 29%. This makes it more important than any single person you can hire, and its long-term effects should pay for itself over time. Your CRM system should organize all customer data from the various channels you may have in your business. It will then present the data in a way that is easy to read and understand. While your CRM system is essential, it is also important to keep it as simple as possible so that your employees – or even you – are not afraid to use it constantly. Pipedrive’s CRM system exists to do just that.
You have a lot to worry about as a business owner. Not only do day-to-day tasks seem to pile up, but the administrative details can sometimes be lost among the fray of bigger picture procedures. No area is more pertinent than managing your company’s website. Luckily, you may never have to deal with the daily tasks of maintaining and managing your own website because you can easily outsource this to a more capable third party website maintenance company, one that is an expert in this particular field. To do this, however, you need to have the proper information ready to ensure that the company you decide to maintain your website can adequately manage all the different parts.
These days, your website is your business. You can't survive without it. It is a necessary investment for any company and it pays off in the long run. After spending valuable resources on the design and the development of your priceless website, don't you think keeping it up-to-date would be of the utmost importance? Of course it is, which is why website maintenance is equally as important as the construction of your website itself. Maintaining your website isn't easy though. It can cost you a lot of time and money; especially if you aren't very proficient at it. This is why outsourcing your website maintenance could be the most sustainable option in the long run for your business.
The understatement of the decade could be that technology is constantly changing. This has never been more prevalent for businesses than today. Ten years ago, it was imperative to have a website up and running to showcase your business during the internet boom. While the internet boom hasn’t showed any signs of slowing down, it has assisted in a new boom that can make or break your business. This is the mobile boom. More and more people are using their smartphone to surf the web and if your website can’t adapt to the difference in screen size, you could be losing business. The fact that Google has even changed their search algorithm to rank mobile capable sites over non-responsive sites is a sign that mobile is not just a trend, it’s a lifestyle.
Much has been written about the importance of Search Engine Optimization (SEO) and its impact on the amount of traffic a business website receives. Becoming equally critical to the success of a company or organization website is structured data – an on-page markup facilitates search engines to better understand information presently on a web page and subsequently utilize that data to improve the site’s search results listing.
Today, if a business with website presence doesn’t accept credit cards, the chances are it will lose a portion of customers to competitors who do. So, the question begs…what’s stopping you from going boldly into the 21st century and taking advantage of this form of payment?
For small companies in particular, the fairly small expenditure of a professionally maintained website can be a far better use of money and resources.
That old adage about first impressions is a truism for good reason – we are constantly being judged on appearances, and today a company’s website is the first face many prospective clients see.
It’s a common scenario for an increasing number of people. Instead of firing up the PC first thing in the morning, you take a quick check of your iPad or Nexus 7 or Kindle Fire to view overnight “incoming” email and look at what’s going on in the world. But frustration sets in as web sites take their time loading…and when they do, the order in which elements appear seems all over the place. Adding insult to injury are blurry pictures and links that are difficult to access by finger.
As broadband expands across the country more and more companies are not just adding videos to their websites, many are giving them a prominent place atop their Home pages - and for good reason; videos capture your visitor’s attention. We intuitively understand that the type and quality of these videos will determine whether you can translate that attention into sales.
The tech gurus are at it again – on the heels of the latest iPad, iPhone and tablet products, along comes a revolutionary way to watch TV from the comfort of your living room, courtesy of a couple of the heaviest hitters in technology today.
Whether it’s to save money, a reluctance to sign a lease or potential environmental benefits, virtual offices have become the solution for many start-up and small businesses.
A great many skilled website design companies exist, but choosing one that’s right for your business and budget is not a “one size fits all” endeavor.
Just think about the number of times a week you go online in search of an item you need/want to purchase. Do you have a few “go to” big name sites where every shopping whim can be fulfilled with just a few clicks?
Internet navigation can present a challenge for anyone, but for those with disabilities “surfing the web” is often a trying task, ultimately leading to frustration and thwarted efforts to obtain desired information.
As if business owners didn’t have enough to worry about, anxiety over sending secure transactions via your website are very real…but with the proper protection and by working with a reputable web host, that concern can be crossed off your list.
The cost of software required to support a small business can be significant, but with the rising popularity of open source software, these essential IT tools are one less expense to worry about.