Web Design Portfolio:
Online Marketing Articles
The 101 on choosing a custom website design company
A great many skilled website design companies exist, but choosing one that’s right for your business and budget is not a “one size fits all” endeavor.
Stay ahead of the competition curve with sound web strategy
Keeping one step ahead of competitors is a fundamental key to business success. With that truism in mind, one area where you can shine brighter than the rest is with a web strategy plan designed to ensure your website stands out and delivers.
Know when it’s time for website redesign
Keeping up-to-date with technology and in stride with the competition are constant endeavors for most business owners, but all too often web site redesign is not given a high enough priority. That’s unfortunate as a contemporary and comprehensive web site is a business’ face to the world.
The Four Main Types of Videos for Websites
As broadband expands across the country more and more companies are not just adding videos to their websites, many are giving them a prominent place atop their Home pages - and for good reason; videos capture your visitor’s attention. We intuitively understand that the type and quality of these videos will determine whether you can translate that attention into sales.
The “touchy” subject of mobile web design
It’s a common scenario for an increasing number of people. Instead of firing up the PC first thing in the morning, you take a quick check of your iPad or Nexus 7 or Kindle Fire to view overnight “incoming” email and look at what’s going on in the world. But frustration sets in as web sites take their time loading…and when they do, the order in which elements appear seems all over the place. Adding insult to injury are blurry pictures and links that are difficult to access by finger.
Use LinkedIn to your best business advantage
Facebook and Twitter may be perceived as the “popular kids” of social media, but LinkedIn remains a steadfast and dependable avenue to increase a business’s Internet presence and standing. In fact, some of the top Fortune 500 business executives use LinkedIn to boost their public images…if the “big dogs” recognize its potential, maybe it’s time you explore the many ways that this networking phenom can work to your business advantage.
Lend a “voice” and personality to your business through podcasting
There’s hardly a business open today that doesn’t maintain a web presence; but with websites now so commonplace the need to stand out from the competition is increasingly important. Without question, a static website that provides comprehensive and consistently updated information is of great value, however site owners can leverage their knowledge, add another dimension to their site and directly target audiences through podcasts.
New products “explore” the future of television and websites
The tech gurus are at it again – on the heels of the latest iPad, iPhone and tablet products, along comes a revolutionary way to watch TV from the comfort of your living room, courtesy of a couple of the heaviest hitters in technology today.
Cyber-terrorism and prevention strategies
Most of us heard the news about the recent “cyber attacks” on the large banks, where their websites were either shut down or slowed down due to unusually large amounts of traffic aimed at them.
The Rotary Club of Fall River Community Garden sees light of day
What started out as a seedling of an idea has blossomed into an initiative that is producing a lot of positive response from the Fall River community. A few months ago, I and fellow Rotary Club of Fall River board members Jo Ann Bentley and Carmen Aguilar started talking after a meeting and realized we had a common interest in making garden plots accessible to people who don’t have enough land of their own to grow a garden.
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Testimonials
Our new website is attractive, comprehensive and completely interactive thanks to Interactive Palette. From the very beginning, Kevin McNally and his remarkable team made it clear that while they designed the site, it is ours. With the Content Management System in place we have control of all aspects of our website, but can be assured of Interactive Palette’s expert assistance if and when necessary.
Sr. Mary Lou Simcoe, Member Ministry Communications Director, Holy Union Sisters - Milton, MA
Senior Living Residences - Brain Healthy Cooking
What began as an effort to provide information on the connection between healthy eating and increased cognitive function has evolved into a new and exciting featured section on the Senior Living Residences' web site. Read More >>
Friendship Yacht Company
"We interviewed a couple other companies, but since we had knowledge of the team at Interactive Palette and the excellent work they do, it was an easy choice," said Courtney van Beuren, Marketing Coordinator with Friendship Yacht Company, located in Portsmouth, RI. Read More >>