With websites now the norm for most businesses and organizations, the need to stand out from the competition is increasingly important. While a static website that provides comprehensive and consistently updated information is of great value, site owners can now add another dimension to directly target their audiences through podcasts.
In short a podcast is a digital media file, downloaded directly from a streaming Internet source. Podcasts are distributed over the Internet using syndication feeds and are hosted by individuals, businesses or organizations that want to share information. Podcast files are streamed and/or downloaded onto a computer, mobile device, MP3 player or iPod, etc.
Think of podcasting as having the ability to broadcast a personalized radio and/or video show directly from your website, thereby lending a “voice” to your business or organization. All that is needed is a microphone and Internet connection with RSS (software that allows for the delivery of regularly changing content).
Essentially, podcasts are recorded and then distributed over the Internet, allowing you to reach new and wider audiences through your website. In the past several years, podcasting has become increasingly popular and for several good reasons.
Podcasts hold high appeal to people who appreciate a wide range of media options, and are particularly attractive to those with limited time or who multi-task. And since podcasts are opt-in, your audience is truly interested in what you have to say.
Podcasting not only showcases your expertise, it also shines a media light on your personality, giving your audience a sense of who you are and what your business or organization can provide.
Podcasts can also be used to introduce staff members. In that way, relationships and trust are built, giving you a leg up on the competition. This aspect can be of great value to service related businesses that routinely send personnel out on house calls; first time customers will feel more at ease since they have already “met” the person coming to their door.
Podcasting also provides a media outlet to record seminars and conferences, letting those who couldn’t make it to the event share in the information.
Consistency is the bottom line to achieving the widest audience and best value when podcasting. If you promise listeners a monthly or weekly podcast, keep that pledge. Before long the benefit of this “happy medium” could be evident…through higher visibility to your website and growth in your client base.
Our new website is attractive, comprehensive and completely
interactive thanks to Interactive Palette. From the very
beginning, Kevin McNally and his remarkable team made it
clear that while they designed the site, it is ours. With
the Content Management System in place we have control of
all aspects of our website, but can be assured of
Interactive Palette’s expert assistance if and when
Sr. Mary Lou Simcoe, Member Ministry Communications Director, Holy Union Sisters - Milton, MA
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