When Soheil Hanjani, MD sought a “more professional” looking website, he turned to Interactive Palette and received precisely the results he desired.

Interactive Palette held an initial meeting with Dr. Hanjani, who specializes in general obstetrics, gynecology and infertility, to best determine ways to revise his website. It was clear that Dr. Hanjani required a website that would appeal to his target audience – women.

Interactive Palette created an inviting, friendly homepage without sacrificing the level of information patients expect from a healthcare website. Subtle colors combined with clear and easy navigation are focal elements of the website, one that also permits instant access to important medical documents.

A Patient Education page offers materials on a full range of common medical issues, while a Patient Forms page allows clients access to paperwork that can be filled out prior to their office visit. In addition, the website includes a comprehensive Web Resources page, providing patients links to other essential medical websites.

Dr. Hanjani now enjoys the ability to easily update the content of his website. Thanks to a Content Management System installed by Interactive Palette, Dr. Hanjani has full content control of each page and can easily upload images, PDFs and other media to his website. Consistently updated information, a patient library and an optimized sitemap are among the new features that have improved Dr. Hanjani’s search engine placement, resulting in additional patients.

“While the basic website I had before working with Interactive Palette was adequate, it did not offer the key links and other important information my website now includes,” said Dr. Hanjani. “Thanks to Kevin McNally and the staff at Interactive Palette, my website not only looks more professional, it provides patients effortless access to the information they most need.”

In practice in the south suburbs of Massachusetts for the past 17 years, Dr. Hanjani specializes in general obstetrics, gynecology and infertility. He opened his private practice in Brockton in 2003 “to be able to provide individualized attention” to his patients. Dr. Hanjani has served as the Supervisor of Obstetrics and Gynecology Services at the Brockton Neighborhood Health Center since 2000 and as the Chair of the Department of Obstetrics and Gynecology at Caritas Good Samaritan Medical Center in Brockton since 2006; in addition he is a member of the medical staff at Milton Hospital.